The Program
A Complete System That Turns Homeowners Into Signed Pool Contracts.
Not a menu of marketing services. One system we build and run end to end: homeowners find you, we turn them into booked consultations, and we help you sign the deal.
$3,000 one-time setup · 3-month minimum · then month-to-month
A quick call to check this is a fit, both ways. No pitch deck, no obligation.
Found. Contacted. Booked. Signed.
Every part of the funnel is ours to build and run, from the ad at the top to the signed contract at the bottom.
Found
Paid ads on Meta and Google reach homeowners in your territory who are planning a pool now, while organic SEO builds the rankings that keep them coming.
Contacted
Landing pages and your website capture the inquiry, and AI follow-up answers within minutes, day or night.
Booked
Nurture and your CRM pipeline turn interest into consultations that actually show up on your calendar.
Signed
Attribution, reporting, and a monthly strategy review show you what is closing, so you can keep signing deals.
Ad spend is yours, and we never touch it
Ad spend is paid directly to Google and Meta on your own card. It never runs through us and we never mark it up. The minimum we work with is $30/day (about $900–$1,000 a month), which typically brings 30–40 leads a month.
Start with a $397 Growth Audit
A full walkthrough of your sales and marketing process, where it breaks, and a 90-day plan to fix it. If you join the program afterward, the $397 is credited in full toward your first payment.
Pricing FAQs
What does the setup fee cover?
The $3,000 one-time setup fee covers the build: your landing pages, ad accounts and campaigns, CRM and pipeline, AI follow-up, and tracking. It is due at signing along with your first month. Nearly all of the work in a new account is front-loaded here, which is what the fee pays for.
Why a 3-month minimum?
Paid campaigns need time to gather enough data to optimize, and follow-up sequences only prove themselves once real leads run through them. 3 months is the shortest honest window to judge the system. After that it is month-to-month.
What happens after the third month?
Your agreement converts to month-to-month at $4,500/mo with 30 days notice to stop. No new term, no renewal paperwork, no cancellation fee.
Is ad spend included?
No, and it never runs through us. You keep a card on file directly with Google and Meta, so you own the accounts and the history. We never mark it up or take a cut. The minimum we work with is $30/day, roughly $900–$1,000 a month.
How does the territory work?
One builder per market. Your territory is set when you sign, typically a 30–45 mile service area. It is written into your agreement as a list of ZIP codes or counties rather than a promised radius, so there is no ambiguity if another builder nearby comes asking. We never run competing campaigns inside your territory.
Is this a good fit for my company?
The best match is an established builder doing roughly $1M a year or 10+ pools a year. If you are smaller than that, the Fit Call is still worth taking: we will tell you honestly whether this is the right time and what we would do instead.
Is your market still open?
We only take one builder per market. Tell us where you build and we will tell you straight away whether your territory is available.
- 3-month minimum, then month-to-month
- Ad spend never marked up
- One builder per market